Blog Talk: 5 Steps You Can Take to Build Your Brand NOW
This post may contain affiliate links, which help keep this blog up and running. Thank you for your support!
May 5, 2020
If there was ever a prime time to focus on building your brand, it’s now. With small businesses everywhere scaling back due to this blip in the economy, now is the perfect time to take it up a notch and sail past competitors with ease. One of the best pieces of business advice I got years ago was to take advantage of times like these; a struggling economy can do wonders for your business as long as you don’t slow down. For this situation in particular, this strategy is especially true if you are an online-based business.
From a blogging perspective, I’m seeing people say they are taking a step back from posting content. This is the exact opposite of what we should be doing as bloggers and business owners. More people are at home, more people are out of work, and more people are online and on social media. Now is your opportunity to build your brand, grow your following, and invest in your business. While it’s important to be sensitive to the current situation, it’s also important to keep your business alive. Start creating content that’s relevant to people working from home for the first time in their lives; create content that shares ideas of at-home date nights, etc.
Take this time to reflect on your brand as a whole and what you’re doing to take it to the next level. It’s the perfect opportunity to emerge from this crisis with a renewed sense of determination. Hone in on your branding, redesign your logo and website for a fresh, new look, and don’t let this thing take your business down. Personally, I just created a new Brand Book and I’ve never felt more excited about my brand. I’m taking this opportunity to increase my ad spend to reach that new audience that is online now more than ever. I can’t wait to keep building my brand!
I absolutely love helping people build their brand by bringing my professional opinion and unique perspective to the table, but if you don’t need the design eye and experience of a professional, here are a few steps you can take to build your brand identity on your own:
1. Write down your mission statement
A mission statement should state your brand’s main goal and purpose. What makes your brand unique? Why are you the best person to run your brand? What experience and credibility do you have?
2. Define your target audience
Use demographics like gender, age, location, household income, etc. to hone in on a target audience. It should be as specific as possible.
3. Decide on your brand’s voice and tone
Does your brand come from a place of knowledge and facts? Is it more casual and friendly? Your brand’s voice and tone is a major component to the overall brand identity – and should have a big impact on the aesthetics of the brand.
4. Revisit your brand aesthetics
Do your brand’s fonts and color scheme align with your mission, target audience, and voice? Do you know what colors and styles your target audience is attracted to? Make sure the visual aspects of your brand appeal to your target audience.
5. Take new brand photos
Based on the information you’ve written down, as well as your new brand aesthetics, create new stylized photos that align with your brand. These images can be used on your website, social media channels, online features, and more. It’s so incredibly important to have original photos to represent your brand.
These are some great steps to get you started on building your brand identity. How you take action during rough economic times can shape the future of your brand. And if you need some branding and design help, I’m always here!
What are you doing to build your brand?
Pin for Later:
Photos by Ryan Carpenter.
Read more in the Blog Talk series here.
Want to work with me one-on-one to improve your branding & design and increase your income? Check out my services here.
Share the post "Blog Talk: 5 Steps You Can Take to Build Your Brand NOW"
March 16, 2020 @ 10:12 am
This is super helpful! I’ll definitely be using this time to start thinking about my brand and revisiting my work.
http://www.rdsobsessions.com
March 17, 2020 @ 8:30 am
Awesome! So glad to help!
March 16, 2020 @ 8:27 pm
I think the past few months were preparing me for this, because I took a significant amount of time off, and now I’m ready to DIVE IN. I’ve been preparing content like crazy and I can’t wait to share, share, share! It’s definitely the time to get going and make Pinterest-worthy posts! Love your suggestions here for branding!
March 17, 2020 @ 8:30 am
Yes!! I couldn’t agree more! I am so ready to dive in and hustle. I can’t wait to see all of your content!
March 16, 2020 @ 9:39 pm
I feel like I need to rebrand this year…so I definitely need to brainstorm!
March 17, 2020 @ 8:29 am
A rebrand is always so exciting! Let me know if you need any help, girl!
March 17, 2020 @ 1:36 am
Love this perspective and I think it’s great to tackle this situation from a different angle ! Great ways to help build your brand!
Kileen
cute & little
March 17, 2020 @ 8:29 am
Thanks, Kileen! I really feel that it is a crucial time to stay on top of things in order to get ahead. We can’t control what’s going on around us, but at least we can control our corners of the internet and keep them going as much as possible 🙂
March 17, 2020 @ 10:54 am
This is so interesting and helpful. I am pinning this post because I think I need to be better at really defining my brand in general.
March 17, 2020 @ 3:43 pm
Awesome! I’d be happy to help if you ever have any questions. Defining your brand is so important!
March 17, 2020 @ 11:07 am
Definitely ramping up my blog content right now/ staying consistent!! Great ideas of ways to use this time to focus in on your brand!
Thanks for sharing!
-Helen
http://styleinherited.com
March 17, 2020 @ 3:43 pm
I love to hear that!! Amazing job. Thank you 🙂
March 17, 2020 @ 1:08 pm
Though it feels a little weird to me to be selling clothes right now, I definitely agree that we shouldn’t abandon our online platforms. I’ve been saying that too! Alter content if you need to, but don’t stop!
March 17, 2020 @ 3:45 pm
Yesss 1000% agree!! I think people really need a break from all of the heaviness going on. And with more people home than ever I anticipate a boost in traffic!
March 17, 2020 @ 8:22 pm
Great advice! I know I have taken a step back since I self quarantined and tried to look at the bigger picture. I’m trying to get into my creative ideas. You’re right, reminding yourself of your goal is so important in building your brand’s foundation!
March 18, 2020 @ 5:16 pm
It’s absolutely true! I think this is the perfect time to reflect on what’s most important and take our businesses to the next level!
March 18, 2020 @ 8:57 am
Love this! And it’s so timely, too, with people looking for things to do while stuck at home. I need to work on a few of these, too!
March 18, 2020 @ 5:15 pm
Yay! That’s exactly what I figured 🙂
March 22, 2020 @ 9:14 pm
I love this! I’ve been trying to really focus in and create a clearer plan for my brand.
March 23, 2020 @ 6:54 am
Awesome! Now is the perfect time to do it! Let me know if I can help you! 🙂
August 21, 2024 @ 9:12 pm
Thank you for this great article! I enjoyed reading it. If you have time, please check out my site. Cheri Heater Technology Co., Ltd is a top Band Heater Manufacturer, offering high watt density, high-temperature resistance, optimal efficiency, and low maintenance.