One of the biggest lessons of 2017 for me was to invest in myself. After all, if I don’t believe in myself and my mission, how can I expect anyone else to? The way I did this was through travel. I decided to dedicate a large portion of my blog to travel content. Experiencing other cultures is something I am extremely passionate about, and I wanted to share that on my little corner of the internet.
This year, I am totally seeing that investment pay off. Not only have I now been on several (all expenses paid) press trips, but I’m also gaining traction on my travel content, particularly on Instagram. My Bahamas posts are getting more likes than ever. Plus my taxes were lower this year because of how much I spent on travel. All in all, I would definitely say it was a good investment. Which is exactly why I offer two types of services that help fellow bloggers invest in themselves to improve their blogging business.
The first way is web design. Obviously having a beautiful presentation is important – we all know that. But one thing I think some people don’t focus on enough is creating a cohesive brand identity for their blog. This is not only the aesthetics of your website, but also your presence on social media, your voice & tone, and who you are and how you want to be seen by your target audience. Enter the second service-based business I own, Adorn Media Group. My partner Lauren and I just completely revamped our own brand and services. We offer awesome (and pretty!) instant downloads like our Guide to Instagram Marketing, How to Grow your Traffic, How to Monetize your Blog, and we also have customized packages like out best-selling Influencer Branding Guide, Custom Logo Design, and Custom Media Kit Design. Finally, we also love meeting with bloggers one-on-one, whether it’s in person or on the phone. I’m so super excited about the revamp, and that’s why I wanted to share it here.
If you’re interested, I’m happy to give any of my readers 10% off with code BOSS! It’s so important to invest in yourself, whether it’s through creating stellar content, a beautiful blog design, or boss marketing strategies.
How have you invested in yourself?
Photos by Bryce France.