Blog Talk: Maximizing Exposure by Creating Video Content

As a blogger, I have to be on social media. Just having a blog alone isn’t enough to sustain a brand. I have to be on Instagram, Facebook, Twitter, Pinterest, and countless other social medias out there. The big four are the main ones every blogger should have, but there’s another channel that’s becoming more and more important for maximizing exposure: YouTube.

I’m behind this movement for a few reasons. First of all, although YouTube is its own business, it’s more similar to WordPress than it is to Instagram. It’s a platform rather than a social media that wants you to pay to play (I’m talking to you, Instagram). Users have much more control over their profiles and although there is an algorithm, it seems fairer to me personally.

Second of all, you can show more personality in videos. It’s cool to open up a new avenue of content creation and show a different side of myself. I’ll be honest, it is super scary. But nothing worth having is easy, right? Videos are continuing to rise in popularity, and that trend is expected to continue.

That popularity is resulting in demands from brands, and higher pay along with it. Don’t get me wrong, I’m not going to start making videos just so I can get sponsorships, and I certainly would not recommend doing so, but it makes sense to at least try a platform that’s popular and lucrative.

Not only does making videos increase a content creator’s skill set, but it’s also a great way to reach a new audience. There are tons of people out there who prefer watching videos over reading. And that audience is growing. Plus YouTube is owned by Google, which means that’s another chance to be discovered via search. Sounds like a win to me!

I published my first YouTube video in two years yesterday. It was so fun to make – I hope you love it! I would love it if you would like it and subscribe. I’ll be happy to subscribe back to anyone who leaves their link in the comments!

Are you on YouTube?

Read more in the Blog Talk series here.