Blog Talk: Maximizing Exposure by Creating Video Content
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February 19, 2020
As a blogger, I have to be on social media. Just having a blog alone isn’t enough to sustain a brand. I have to be on Instagram, Facebook, Twitter, Pinterest, and countless other social medias out there. The big four are the main ones every blogger should have, but there’s another channel that’s becoming more and more important for maximizing exposure: YouTube.
I’m behind this movement for a few reasons. First of all, although YouTube is its own business, it’s more similar to WordPress than it is to Instagram. It’s a platform rather than a social media that wants you to pay to play (I’m talking to you, Instagram). Users have much more control over their profiles and although there is an algorithm, it seems fairer to me personally.
Second of all, you can show more personality in videos. It’s cool to open up a new avenue of content creation and show a different side of myself. I’ll be honest, it is super scary. But nothing worth having is easy, right? Videos are continuing to rise in popularity, and that trend is expected to continue.
That popularity is resulting in demands from brands, and higher pay along with it. Don’t get me wrong, I’m not going to start making videos just so I can get sponsorships, and I certainly would not recommend doing so, but it makes sense to at least try a platform that’s popular and lucrative.
Not only does making videos increase a content creator’s skill set, but it’s also a great way to reach a new audience. There are tons of people out there who prefer watching videos over reading. And that audience is growing. Plus YouTube is owned by Google, which means that’s another chance to be discovered via search. Sounds like a win to me!
I published my first YouTube video in two years yesterday. It was so fun to make – I hope you love it! I would love it if you would like it and subscribe. I’ll be happy to subscribe back to anyone who leaves their link in the comments!
Are you on YouTube?
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October 13, 2017 @ 10:24 am
I have yet to try out video! You are so natural! Cute South Moon Under picks 🙂
Lindsey | http://www.seamlesssea.com
October 16, 2017 @ 8:19 am
Omg thank you so much!! I had fun! 🙂
October 13, 2017 @ 11:52 am
I love the idea of creating more videos, but absolutely hate the sound of my voice. LOL
October 16, 2017 @ 8:21 am
Ahhhh you have no idea!! That’s always been my #1 problem too! I’m just trying to do it more and more so it feels more natural lol ❤️
October 13, 2017 @ 11:57 am
I need to get on my video content asap.
October 16, 2017 @ 8:21 am
It’s a lot of fun once you get into it!! I’d love to see what you come up with! 🙂
October 13, 2017 @ 11:58 am
So many great tips! Thanks for sharing!
October 16, 2017 @ 8:22 am
You’re so welcome!
October 13, 2017 @ 3:35 pm
I just started an account, but haven’t published anything yet, lol! I definitely need to though!!!
October 16, 2017 @ 8:22 am
Lol, it really is a lot of work! So much fun though 🙂
October 13, 2017 @ 3:57 pm
You did a great job with this video! I’ve tried creating YouTube videos, but they take so long to put together and edit. Guess I should keep at it though!
Jamie
Treats and Trends
October 16, 2017 @ 8:24 am
Thank you so much!! Omg I know, they really do. I think it’s so worth it though!
October 13, 2017 @ 4:49 pm
I’ve noticed a lot of bloggers have been starting YouTube channels in the past couple months, but most ‘established’ YouTubers haven’t taken up blogging. I’m assuming YouTube must be much more lucrative.
October 16, 2017 @ 8:25 am
You’re so right. It’s really true! I think YouTube is extremely lucrative.
October 13, 2017 @ 7:03 pm
I need to do a video at some point when I am ready! You did amazing and I love all of your clothes! Thank you for sharing❤️
October 16, 2017 @ 8:25 am
I hope you do! I’d love to see! 🙂 thanks, lady ❤️
October 13, 2017 @ 7:04 pm
I need to do a video at some point when I am ready! You did amazing and I love all of your clothes! You had many great tips! Thank you for sharing❤️
October 13, 2017 @ 7:29 pm
such great tips!!
October 16, 2017 @ 8:25 am
Thanks, Jenna!
October 13, 2017 @ 10:18 pm
Ugh, I need to get on board with doing video! I am awful at it!!
October 16, 2017 @ 8:27 am
I’m sure you aren’t!! I think video is totally something that we just need to do as much as possible to get more comfortable with lol
October 14, 2017 @ 1:11 am
That is so awesome girl! I totally agree with you, and I think you will do great at it!
Kileen
cute & little
October 16, 2017 @ 8:27 am
Thank you so much, Kileen!
October 14, 2017 @ 4:24 pm
I definitely agree with this! Video content is so important. I know it’s time consuming but it’s critical.
xo,
Steph
@trendyinindy || trendyinindy.com
October 16, 2017 @ 8:28 am
Yes!! So true.
October 14, 2017 @ 9:20 pm
Ugghh I really need to do this. I told myself I was buying a new macbook so I can make more videos, and I haven’t done one since I bought it LOL
-Gita (www.mimiandchichi.com)
October 16, 2017 @ 8:26 am
Lol, I hear you girl!! They take a lot of time and effort, but totally worth it!
October 14, 2017 @ 10:02 pm
Ahh, I have not gotten into making You Tube videos, but I am seeing these so much more lately! I may have to try soon. Great post, girl!!
xo
Brooke
https://brookekenney.com/
October 16, 2017 @ 8:18 am
Thank you! I know, they’re everywhere now. I hope you make some; I’d love to see!
October 14, 2017 @ 11:10 pm
I need to get better at video! I feel like I”m the worst at it!
October 16, 2017 @ 8:17 am
Practice practice!! I totally have felt the same way so I’m trying to just do it wayyy more to get into the swing of things! 🙂 ❤️
October 14, 2017 @ 11:49 pm
Yes girl I LOVE video youtube is so awesome!!
October 16, 2017 @ 8:17 am
It really is!! I’m getting so excited to add more!
October 15, 2017 @ 12:22 am
THis is such a great post. Love that you are encouraging us to take the leap with videos. I have been contemplating this idea for a while!!
xoxo,
Angelle
http://www.dashingdarlin.com
October 16, 2017 @ 8:16 am
Thank you so much!! I hope you do it!
October 15, 2017 @ 1:35 am
Creating videos is so intimidating to me!
October 16, 2017 @ 8:16 am
Omg it always has been to me too!! My best advice is just to keep doing it. It’s still really intimidating to me too, but I try to do a lot more videos on social media (Insta stories!) to get used to making them 🙂
October 15, 2017 @ 9:02 am
Love this post – video always scares me, but yours is great!
October 16, 2017 @ 8:14 am
Thanks lady! It has always made me really nervous too, but I think the more I do it the more comfortable I’m becoming 🙂
October 15, 2017 @ 10:12 am
I’ve actually thought of making videos before to spice up my contents from time to time. You just reminded me of the idea. Thanks dear.
Jessica | notjessfashion.com
October 16, 2017 @ 8:14 am
Awesome! I’d love to see what you come up with!!
October 15, 2017 @ 12:28 pm
I just subscribed to your channel! You’re doing a great job! I had started my channel at the beginning of this year, but it was just so much harder to maintain than I expected it to be haha! I’ve gotta get back into it! 🙂
October 16, 2017 @ 8:13 am
Yayyy thanks babe!! Lol it really is a lot more work than people realize! Totally worth it though in my opinion 🙂
October 15, 2017 @ 1:04 pm
i really need to do this!! my videos always do better on instagram too hah!
xo
Victoria
http://www.agallonofglitter.com
October 16, 2017 @ 8:13 am
lol yes! It’s a lot of work but I had so much fun putting this together!
October 15, 2017 @ 1:07 pm
You Tube scares me- but you are dominating it. I love to watch others on You Tube and totally agree with it adding personality. Good work!!
October 16, 2017 @ 8:12 am
Omg thank you so much!! It has always really scared me too so I appreciate that more than you know! ❤️
October 15, 2017 @ 3:13 pm
Ugh I have no issues taking photos but for some reason I feel so awkward when it comes to video. My bf keeps pestering me about adding video element to my blog/Instagram but so far I haven’t had the courage to start. I’ll have to think about it more! Thanks for sharing! xo, sharon
http://www.stylelullaby.com/
October 16, 2017 @ 8:12 am
It’s always something that’s been really hard for me too! I think it’s totally one of those things that you have to just keep doing to get more comfortable with. I hope you get to give it a try!
October 15, 2017 @ 3:32 pm
I’m definitely trying to expand into video but I watched a few of your YouTube video and loved them! You are so natural on camera 🙂
October 16, 2017 @ 8:10 am
Aww thank you SO much!! I’ve always been really intimidated by making videos so that means a lot to me
October 15, 2017 @ 3:55 pm
Girl you totally nailed it on Youtube! Love love the shopping haul!
October 16, 2017 @ 8:10 am
Omg yayyyy!! So happy you loved it!
October 15, 2017 @ 6:22 pm
YouTube intimidates me! I’ve made a few videos a bit it’s definitely something that takes a lot of practice
October 16, 2017 @ 8:09 am
Omg it’s always been SO intimidating to me too! One of the ways I’ve tried to get more comfortable is by making a lot more videos on Instagram stories. I always figure hey, it’s only up for 24hours and they’re nice and quick, haha. I think it really has helped me ease into it!
October 15, 2017 @ 6:45 pm
having a video component is so important! I wish I had more time to dedicate to creating videos!
Birdie Shoots
October 16, 2017 @ 8:08 am
I agree! It really is! Yeah, it’s time consuming for sure. I’m hoping I can really keep up with it this time!
October 15, 2017 @ 7:10 pm
I have always thought about doing video content, but have never tried. Such great advice!
-xo, Azanique | http://www.lotsofsass.com
October 16, 2017 @ 8:07 am
I hope you try it out! I’d love to see!
October 15, 2017 @ 7:32 pm
I have a YouTube channel and content, but am just so bad about keeping up with it!
October 16, 2017 @ 8:07 am
That’s how I’ve been for the longest time too! I’ve always been intimidated by videos but I really want to try to keep up with them now. I had a lot of fun putting this one together!
October 15, 2017 @ 11:11 pm
I need to start adding videos to our blog ASAP! Thanks for the encouragement!
October 16, 2017 @ 8:06 am
You’re welcome, lady! It’s a lot of work but super fun too 😉
October 16, 2017 @ 3:28 am
I have heard a lot about video content but haven’t got around to it. It is a lot of work! I give kudos to all the vloggers out there. It isn’t as easy as it looks!
Jessica | notjessfashion.com
October 16, 2017 @ 8:05 am
Yes for sureee! It definitely is so much work!
October 17, 2017 @ 8:20 am
This is such a great post! Thank you so much for sharing your tips!
October 17, 2017 @ 4:09 pm
You’re so welcome!! 🙂
October 26, 2017 @ 7:42 pm
Thanks for sharing, I just uploadedddddd my very first video in yearrrss and decided to pick it up.I admit, I do love making videos for Youtube, it shows another side of the creator on a personal level that a blog or IG can’t do. It seems more real and connecting to me. Check out my post with the video if you’d like. Thanks again. Joua to the Rescue
October 30, 2017 @ 2:54 pm
I think so too! I will definitely check it out, Joua. Thanks for sharing!
December 25, 2017 @ 4:48 pm
This is a great idea! I haven’t posted in months……mainly laziness. LOL. But you are so right! Thanks for this article/tip!
http://www.makaroonsbymak.com/
December 26, 2017 @ 3:28 pm
You’re so welcome! 🙂