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January 22, 2020
There are several ways to make money blogging, but my personal favorite way is partnering with brands for sponsored posts. As an established blogger that’s been full-time for almost 5 years, I get countless emails daily from brands and pr companies who want to work together. Granted, most of them try to get away without paying, but that’s a whole other topic. With so many inquiries, it’s hard to make the time to pitch brands, but I’ve recently started doing it again and the results are so much better than I could have imagined. Because while you’re always in control of your content and what brands you partner with, pitching puts you in the driver’s seat.
Choosing the Right Partners
There are a few basics to always keep in mind when pitching to brands. When it comes to blogging, content is king, so it’s important to come up with post ideas before selecting brands to work with instead of vice versa. This helps ensure that your content will remain authentic and organic. Once you have your post ideas, pick brands that would be a natural fit not only within the post, but also your blog as a whole. A media kit is a great way to do this. Which brings me to my next point: you need to have a handle on your branding and convey that to the brand you want to partner with. It should go without saying that you should choose brands that align with that branding, along with your niche. For example, as a style and travel blogger, partnering with a luggage company to showcase their stylish pieces would be right up my alley. Working with Tyson chicken as a vegetarian, not so much.
Now for the actual pitch. The number one piece of advice I can give is be specific. Brands get a ton of emails from bloggers and wannabe influencers every single day. It’s important not only to stand out, but to tell them how you envision working together. Tell them a high-level overview of your post idea and tell them what you can do for them. Be specific with your strengths. Do you have a ton of pageviews? Get lots of comments? High Instagram engagement? Great sales on Rewardstyle? Use that!
It’s important to have a thick skin when it comes to pitching. Most people probably won’t even respond, and some will say no. It can take 50+ emails to get one yes, but at the end of the day you’re putting yourself on their radar. While it might not be the right time on their end, they could reach out when it is the right time. I’ve had this happen quite a bit. Don’t take things personally and keep on pitching! And when you don’t get a reply, you should definitely follow up. Emails get lost all the time and people get busy. I’d recommend following up twice when you don’t hear back after a week or so.
Always remember, partnering with a brand is exactly that: a partnership. You should both be bringing something to the table. Never sell yourself short, but also go above and beyond to make the brand happy. I can’t tell you how many partnerships have turned into more sponsored posts and more income because I made the brand happy. After all, the worst thing you could do is look at is as if you’re doing them a favor. Only partner with brands you’re excited about and on terms you’re excited about and you’re sure to end up with a win!
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What’s your best advice when it comes to pitching?
Photos by Bryce France.