I love the fresh start that a new year brings. I do believe that there’s no time better than now to go for what you want, but a new year always serves as a reminder to step back, take a look at where we’re at, and set intention moving forward. This year, I want to focus on one key word: passion.
I started this blog eight years ago. Since then, I’ve come a long way. I learned how to gain an audience, how to work with brands, and even taught myself web design. But somewhere along the way, I began serving the wrong things. I became a slave to Instagram, literally living my life around the app. I took on sponsored posts that were a fit, but that had extremely strict guidelines and annoying, inauthentic salesy requirements. I’ve always said it is not my job to sell anything. I share my experiences and if it ends in a sale, great. If not, that’s great too. But I’ve felt so much pressure from brands and the Instagram algorithm that I’ve lost my passion in blogging. It has without a doubt affected my health – both mental and physical.
More and more, I’ve felt myself getting more excited about my design work than sharing on Instagram or sometimes even the blog. I’ve become consumed with the numbers and the bottom line of my business instead of finding joy in sharing my life with a community.
I’m taking this opportunity in the new year to set my intention of refocusing my energy on what makes me happy: travel. Of course, I am passionate about fashion, a little bit of lifestyle, and some beauty too, but from here on out, I’m going to stop spreading myself too thin and just do what makes me happy. I love sharing my travel experiences, insider tips, and hidden gems with fellow travelers. I love being my friends’ and family’s first thought when they need fashion advice, but it makes me even happier to be known as the travel expert. So in 2020, expect to see more travel content, higher quality content, and a more passionate, happier me. Happy New Year!
What are you setting your intention on in 2020?
Photo by Ryan Carpenter.